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Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection. Allure believes in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

At Allure, the design process begins at the foundation. Any designer can drape white fabric and call it a wedding dress, but if your gown isn’t properly constructed, your walk down the aisle will be long and uncomfortable. In 2003, Allure introduced the Allure Construction. This patented built-in corset provides the signature fit and structure you can only find with Allure. With a perfectly constructed gown made with luxurious fabrics in a modern silhouette, every Allure bride walks down the aisle in confident style. We can't wait for Virginia, Maryland, and Washington DC brides to feel their finest with a wedding dress from this Couture collection.