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The Allure Romance collection combines classic designs with exceptional value.  Simple and understated, these gowns are considered timeless and elegant. Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.

At Allure, the design process begins at the foundation. Any designer can drape white fabric and call it a wedding dress, but if your gown isn’t properly constructed, your walk down the aisle will be long and uncomfortable. In 2003, Allure introduced the Allure Construction. This patented built-in corset provides the signature fit and structure you can only find with Allure. With a perfectly constructed gown made with luxurious fabrics in a modern silhouette, every Allure bride walks down the aisle in confident style. We can't wait for Virginia, Maryland, and Washington DC brides to find romance with a wedding dress from this collection.