How do we shop for bridal dresses for our boutique? What kinds of things do we look for and think about? Much of the process is just like how you would shop for own bridal gown. We are always mindful of quality, price, style and design because we want what our brides want. On the other hand, we are shopping for other people and not ourselves. We are expected to read the minds and tastes of people we have yet to meet and be cognizant of fashion trends a year in advance. So what do we look for? This shouldn't come as a surprise, but often it's simply a matter of you asking us. This past season we thought Ellie's Bridal Boutique had plenty of gowns with keyhole backs to choose from. Brides kept asking for more. We listened. So we will be welcoming Casablanca 2102 (Below: top left) for its keyhole back. On facebook Rachel asked for "lace paired with other fabrics." Even though just one bride asked specifically, we listened to that, too. And so we will soon welcome Casablanca 2108 (Below: top right) for its mixture of lace and tulle fabrics. We even picked out Mikaella 1763 (Below: bottom left) for its keyhole back AND lace straps on satin skirt. Nikki requested "tulle skirts with sparkle... as opposed to sparkly skirts typically being satin." We are proud to now feature Justin Alexander 8638 (Below: bottom right), a gown with ruched tulle covering sequin, which arrived in our store just last week! We got a variety of gowns based on your feedback. You'll just have to wait to see the rest as they trickle into our store over the next few months!
Probably one of the most obvious factors is allowing variety in our selection. We have heard so many brides proclaim, "I want the top of Dress A with the bottom of Dress B!" Our main goal here is to find a feature that brides love in a gown, then give them options to have that. About two years ago, when the strapless trend was still at its height, we decided to bring in something a little different with Justin Alexander 8530 (Below: left image). While we had several necklines to start, the bateau received the most compliments. Unfortunately, the only gowns in our store with that neckline were more fitted sheath or trumpet gowns. It was only natural that we expanded the selection. So as soon we laid eyes on Justin Alexander 8630 (Below: right image) we instantly knew that it had to be part of our collection. In fact, it also arrived in our boutique last week!
There are so many other details we need to think about when deciding which gowns to bring into our salon. I'll elaborate more on how we think about gown quality, alteration capability, our past experience and reputation, and a host of other factors that come into play at later date. In the meantime, just know that we truly have your interests heart. This is your special day and we really do want to make you feel like you can have it all and turn your dreams into a reality.
And if you haven't already, definitely check out this post for more Spring 2013 previews.