"Blush" like a Celebrity for Breast Cancer Awareness Month

This month, we are celebrating #Pinktober by spreading the joy of PINK dresses. Purchase your blush/pink/peach/moscato bridal (or bridesmaids!) gown at Ellie's Bridal during the month of October for extra savings and rock out in pink like these celebrities did for their wedding day:

Jessica Biel

Jessica Biel wears a petal pink gown by   Giambattista Valli Haute Couture  .

Jessica Biel wears a petal pink gown by Giambattista Valli Haute Couture.

Reese Witherspoon

Reese Witherspoon wears custom-designed blush-hued gown by Monique Lhuillier  .

Reese Witherspoon wears custom-designed blush-hued gown by Monique Lhuillier.

Anne Hathaway

Anne Hathaway wears a blush pink gown by Valentino

Anne Hathaway wears a blush pink gown by Valentino

Gwen Stefani

Gwen Stefani wears     a custom-made pink and white silk faille wedding dress by   John Galliano for Dior

Gwen Stefani wears a custom-made pink and white silk faille wedding dress by John Galliano for Dior

Portia de Rossi

Both blondes wore Zac Posen to their 2008 ceremony.

Both blondes wore Zac Posen to their 2008 ceremony.

Portia de Rossi  wears a dramatic backless   gown   with pale pink tulle skirt by Zac Posen.

Portia de Rossi wears a dramatic backless gown with pale pink tulle skirt by Zac Posen.

Which pink/blush gown do you like best? Comment below to let us know!

Which pink/blush gown do you like best? Comment below to let us know!

Designer Spotlight: Victoria Nicole

Timeless and exquisite. Romantic and fresh. A contemporary classic for today's sophisticated bride. This is the essence of Victoria Nicole, one of the newest names in bridal couture whose classic designs exude an undeniable elegance. Preview the Victoria Nicole Spring 2014 collection below and make an appointment for out Trunk Show, February 14-16 at Ellie's Bridal Boutique.

Our Perspective

We have known and admired Victoria's designs for many years, even before we knew her gowns under the name Victoria Nicole. Victoria's design house experience and award-winning hands are apparent in the collection we are proud to feature. Both our brides and our staff continue to recognize the high quality of fabric and construction usually reserved for gowns that are twice the price. Her unique blend of timeless cuts and fabrics create a distinctly romantic and contemporary look that can only be recognized as Victoria Nicole. We applaud their exemplary customer service and admire a business philosophy that mirrors our own. 

With all this in mind, we present to you the Spring 2014 Victoria Nicole collection on February 14-16, exclusively at Ellie's Bridal Boutique.

Bridal Rush Hour: Buy Your Wedding Dress Before Your Gifts

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Fact: Rush hour truly does exist – especially in DC. We all know the phenomenon: leave right now and get to work in 20 min vs leave in 20 min and get to work in 1.5 hours. Timing for ordering a bridal gown is kind of like rush hour, and January is the start of that rush hour.

The start of winter holidays marks the start of Engagement Season. And why wouldn't you want to get engaged at this time of year? There's a joyfulness in the streets, a happier energy in the air... at time, you can literally feel the love in the air. This kind of romance makes me weak in the knees!

Of course, once these brides get engaged, many of them will rush to get their dress in time for the summer wedding they always dreamed of. Consequently, the designers (and us) get SWAMPED.

So here's the secret: if you are already engaged, buy your dress now. It is much more likely to take 6 months or more for your wedding dress to arrive than if you order before the New Year. And trust us on this, the less time you have to wait for your wedding gown to arrive, the less stress you will feel before your own wedding.

As an additional bonus, you may find the shopping experience to be more relaxing instead of visiting a salon at the height of Bridal Rush Hour.

So give yourself a little extra holiday cheer by purchasing your wedding gown before the New Year. This will leave you with less stress all around, and crossing this item off your Wedding Checklist will give you even more to celebrate with your loved ones this holiday season.

Sample Sale Recap

We're all cleaned up from our pre-holiday SAMPLE SALE this past weekend and are now gearing up for all the families coming for Thanksgiving weekend!

CONGRATULATIONS to all the brides-to-be that found their beautiful gowns for such an unbeatable price. Here are some of the dresses our brides fell in love with over the weekend.

Welcome to the Ellie's Bridal Family. We are honored to be part of such a special part of your Wedding Day. Don't forget to send us wedding pics!!


If you missed out on our Sample Sale this past weekend, don't fret! We offer sample gowns year round for any bride on a tight budget or short timeline. Make an appointment and let us know that you are interested in purchasing a sample gown so we can work with you to make your dreams come true.

March 9-10 – Stella York Trunk Show!!

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Visit Ellie's Bridal Boutique March 9-10, 2013 to view Stella York's newest bridal collection and enjoy 10% OFF the purchase of any Stella York gown for one weekend only! Be sure to click here to read about why we love Stella York so much.

Many of these gowns will be in our boutique for ONE WEEKEND ONLY so call to make your appointment now! You don't want to miss your chance to try on these fantabulous gowns and get the exclusive *trunk show only* price!!

Appointments are required to attend this event. Call 703-683-VOWS(8697) to book your appointment today.

Why We Choose Stella York

Glamorous. Sexy. Extravagant. A Stella York wedding dress is more than just a designer label. It’s an indelible mind-set — with each creation a perfect complement to a bride’s attitude, style and spirit.

That's what Stella York is all about. Previously known as Ella Bridals, Stella York is an Australian-based company that never fails to bring in fresh designs that are not only merely beautiful but a statement of your spirit. Their light weight and comfort ensure that you will feel free enough to let your personality truly shine it's best on your wedding day. We also love Stella York because their mission fits our own: quality of fabric, fit, and finish at a competitive price. Here at Ellie's Bridal Boutique, we truly believe that it is possible to find a high quality gown for under $1500, and Stella York is proof of that.

Stella York is designed for the bride looking to find the magic that only she could create on her wedding day. She's a bride full of spirited dreams and an energy that radiates around her. See what we mean and view our gallery below to share the magic these three Ellie's brides experienced with their Stella York gowns this past year.

Needless to say, we are so excited to have Stella York Trunk Show at Ellie's Bridal Boutique! Make your appointment today for March 9-10, 2013 to view Stella York's newest bridal collection and enjoy 10% OFF* the purchase of any Stella York gown.

Many of the featured wedding gowns will be in out store for ONE WEEKEND ONLY !  Spaces are limited, so don't miss out by waiting to book your appointment for this exclusive event!

Appointments are required to attend this event. Call 703-683-VOWS(8697) to book your appointment today & RSVP on our Facebook Invitation.

*Purchases must be made March 9th or 10th to qualify for the discount.

Featured Weddings: Lisa's Destination wedding in Greece, Jenny's Old Amusement Park wedding, Jeorjina's Grand Caymen wedding

January 18-20 — Justin Alexander Trunk Show

We love Justin Alexander for their Quality, Style and Amazing Prices!

Quality!

Justin Alexander gowns are incredibly well made for real woman and they know how to show off women's curves the way we want them to. The quality of wedding gowns starts at the beginning. They’re made of high-quality fabrics — real lace, simple cottons, and elegant silks — and just the right amount of intricate crystals and bead work.

Justin Alexander Trunk Show - January 18-20 - Ellie's Bridal Boutique (Alexandria, VA)
Justin Alexander Trunk Show - January 18-20 - Ellie's Bridal Boutique (Alexandria, VA)

Style!

As much as we love Justin Alexander gowns, we know also know that they are not for every bride -- which is a good thing! These gowns are about mixing the daring and unique with classic, timeless tradition; the vintage with the contemporary; and glamor with elegance. Are you a Justin Alexander bride?

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Justin Alexander Trunk Show - January 18-20 - Ellie's Bridal Boutique (Alexandria, VA)

Pricing!

Justin Alexander wants their gowns to be accessible for every bride. They are so stylish. Justin Alexander is classic with a modern twist. Most of their gowns prices range from about $1,200 to $2,200 but they look like they would be more than $10,000! You get such great quality at such an affordable price, it's difficult not to fall in love with this collection.

Justin Alexander Trunk Show - January 18-20 - Ellie's Bridal Boutique (Alexandria, VA)
Justin Alexander Trunk Show - January 18-20 - Ellie's Bridal Boutique (Alexandria, VA)

Call 703-683-VOWS (8697) to make an appointment with us today, and be sure to book your appointment now for Justin Alexander Trunk Show in just a few weeks. This collection has such a variety of styles and shapes, it'll be difficult not to fall in love all over again one you try on these gowns.

Retailer Perspective: Shopping at Bridal Market

How do we shop for bridal dresses for our boutique? What kinds of things do we look for and think about? Much of the process is just like how you would shop for own bridal gown. We are always mindful of quality, price, style and design because we want what our brides want. On the other hand, we are shopping for other people and not ourselves. We are expected to read the minds and tastes of people we have yet to meet and be cognizant of fashion trends a year in advance. So what do we look for? This shouldn't come as a surprise, but often it's simply a matter of you asking us. This past season we thought Ellie's Bridal Boutique had plenty of gowns with keyhole backs to choose from. Brides kept asking for more. We listened. So we will be welcoming Casablanca 2102 (Below: top left) for its keyhole back. On facebook Rachel asked for "lace paired with other fabrics." Even though just one bride asked specifically, we listened to that, too. And so we will soon welcome Casablanca 2108 (Below: top right) for its mixture of lace and tulle fabrics. We even picked out Mikaella 1763 (Below: bottom left) for its keyhole back AND lace straps on satin skirt. Nikki requested "tulle skirts with sparkle... as opposed to sparkly skirts typically being satin." We are proud to now feature Justin Alexander 8638 (Below: bottom right), a gown with ruched tulle covering sequin, which arrived in our store just last week! We got a variety of gowns based on your feedback. You'll just have to wait to see the rest as they trickle into our store over the next few months!

Casablanca 2108 - Ellie's Bridal Boutique (Alexandria, VA)
Casablanca 2102 - Ellie's Bridal Boutique (Alexandria, VA)
Mikaella 1763 - Ellie's Bridal Boutique (Alexandria, VA)
Justin Alexander 8638 - Ellie's Bridal Boutique (Alexandria, VA)

Probably one of the most obvious factors is allowing variety in our selection. We have heard so many brides proclaim, "I want the top of Dress A with the bottom of Dress B!" Our main goal here is to find a feature that brides love in a gown, then give them options to have that. About two years ago, when the strapless trend was still at its height, we decided to bring in something a little different with Justin Alexander 8530 (Below: left image). While we had several necklines to start, the bateau received the most compliments. Unfortunately, the only gowns in our store with that neckline were more fitted sheath or trumpet gowns. It was only natural that we expanded the selection. So as soon we laid eyes on Justin Alexander 8630 (Below: right image) we instantly knew that it had to be part of our collection. In fact, it also arrived in our boutique last week!

Justin Alexander 8530 - Ellie's Bridal Boutique (Alexandria, VA)
Justin Alexander 8630 - Ellie's Bridal Boutique (Alexandria, VA)

There are so many other details we need to think about when deciding which gowns to bring into our salon. I'll elaborate more on how we think about gown quality, alteration capability, our past experience and reputation, and a host of other factors that come into play at later date. In the meantime, just know that we truly have your interests heart. This is your special day and we really do want to make you feel like you can have it all and turn your dreams into a reality.

And if you haven't already, definitely check out this post for more Spring 2013 previews.